Oatoatt was born in Shoreditch, London—a vibrant and imaginative neighbourhood full of curiosity and creative energy. Since day one, Oatoatt has been dedicated to discovering beautiful deadstock shirts and lovingly deconstructing and reassembling them into unique scrunchies. These shirts are often found in charming local shops, through clothing distributors, or in the art markets we stumble upon while travelling.

What makes Oatoatt special is its ability to transform fleeting moments of inspiration from our journeys into tangible, memory-evoking objects. That scrunchie in your hand? Its design might have been inspired by an unforgettable dessert shop, a small-town craft studio brimming with care, or even a thought sparked in conversation with a new friend met along the way. Oatoatt gathers these moments and reimagines them into wearable keepsakes that hold emotion and story.

Each piece is made to be worn again and again—washed, cherished, and still holding the texture and soul of its origin.

We also share travel guides and glimpses into our Friends & Family circle on our website and Instagram, updated from time to time.

Welcome to Oatoatt.